What’s changed in Encore

Free plans, built to grow

Free owners now see the real number of founding seats left beside Upgrade, new users can spin up a starter draft and copy their first link, and recipients are invited to Start free once they finish answering.

Publish first, then send

A Form, Moodboard or Comparison now works the way a flow does: its button reads Publish until its link is open, then Send. Publish gives you the link in the same window, with Copy link beside it. Send shows that same link again, and never changes who can open it.

Publishing a flow now happens in that window too. It says what going live means and, when the flow has groups, asks who the link is for. The link is there as soon as the flow is live.

In a project's Send window, anything published shows its link with Copy link. In the Form studio, Preview now opens the whole form in the format people will answer it in.

See where the agent made a change

When the agent changes a Form, a Moodboard, your Context or a setting, the spot it changed lights up for a moment, as it already did in the Flow studio. If the change is further down the page, the page scrolls to it.

The agent can also show you the pairs each sample person will see in a Comparison, and use one of your library boards as a Comparison's images.

The agent can do more of what you do

The agent can now make a standalone Form, Moodboard, Comparison or Flow, turn one into a project, rename and share your library boards, and invite someone to your team. An invite always waits for your approval and says who gets the email.

It also answers plan and price questions from the real prices, knows where each setting lives, reads what people leaned toward on results, and gives you a link to a flow's Cards view when you ask for it.

Founding prices are now yearly

The founding price is now the yearly plan: $60 a year for the first 100 seats, which works out to $5 a month, and it stays yours while you're subscribed. The monthly plan starts at $10.

As seats fill, the yearly price steps to $120 and then $180 before the $200 list price. Only a price below the list price is a founding price.

Private details stay out of more of what Encore drafts

The check that keeps a detail only your private notes give out of drafted questions now also covers prices and amounts in questions, a form's intro and closing, and a flow's welcome and ending when the agent writes them. The check never looks at what you type yourself.

Watch Encore read each picture you add

When you add pictures to a moodboard, Encore now shows itself reading each one, then the colors, mood and tags it found settle onto the picture. The first time, it walks you through what it saw and where that read lives.

See drafted questions arrive, and what was left out

When Encore drafts questions for a form, they now arrive in the list one by one. A question that repeated a detail only your private notes or people's answers give is left out, and the list says why without showing its words.

That check now runs wherever questions are drafted for you, including a starter set and questions the agent writes or rewords.

Draft the welcome note on the card itself

In the flow studio, a welcome note you ask Encore to draft now appears on the welcome card, where people will read it. Keep it or drop it right there, or open the welcome to edit it first.

See what the agent changed in your flow

When the agent changes a flow, the step it changed lights up as its note arrives. Point at the note to light it again; if the step is out of view, the list brings it to you.

Watch a project's context fill in

While Encore drafts a project's context from your documents and notes, each part now fills in on the page as it lands, and a part it found nothing for says so. A click anywhere finishes it at once.

See what someone's liked pictures have in common

On a person's results, Encore now counts the moods, styles and colors stored with the pictures they liked, and shows the words most of them share. Point at a word to see the pictures behind it.

Once three or more people have answered, a flow's results show what the group leans toward, counted the same way.

See the first answer arrive

The first time someone finishes a flow you sent, their name comes in under the bell and settles into the project's sessions, and the flow's card says how many have finished. It happens once for each flow.

Counts now agree everywhere: someone counts as finished only when they finish, and your own runs through your link aren't counted.

On a phone, the notice that someone answered now takes one line.

See the moment a flow goes live

When you publish a flow, the words beside its title change to say it is live, and Send takes the place of Publish. The first time you make a link for it, the Send window says the link is open.

If your studio sends email from its own domain, Encore now checks a waiting domain every few minutes, and tells you once when your email starts coming from you.

See the order of pairs each person gets

Everyone who answers a Comparison gets their own order of pairs. The Pairs tab now shows it: switch between three sample people to see how the pairs change, and Preview opens as the one you picked.

Screen readers now read each picture on a Moodboard by its description, so someone who can't see the pictures hears what is in them.

See a whole flow at once, as a list or as cards

Open a flow and you now see every step with what is in it: the first question, the first pictures, the first pair. Switch between List and Cards at the top right, and Encore remembers your choice. Each step says if it is ready, and opening one takes you to its own studio.

Above the steps, one sentence says what the flow does, like “Welcome them, then ask 10 kickoff questions and show 10 images.” The same sentence shows beside the flow when you send it.

When you publish, Encore checks each step in turn, and anything that needs work says so on the step itself.

A form you make on its own shows as a form

Make one Form, Moodboard, Comparison or Flow and it now sits in your workspace as itself: its card says what it is, a click opens it in its own studio, and search finds it by its name. Projects are for work with several pieces: start one from your workspace, or turn a single item into one with Make this a project.

The workspace's first tab is now called Everything, and it lists both, newest first. Links you shared before keep working.

What's new entries now link to their post on this page.

Each project card says what is inside

Each project card in a workspace now starts with what the project holds: the icon and name of a Comparison, a Form, a Moodboard, or a Flow with its number of pieces, and then whether it is a draft. Two projects with similar names are easy to tell apart.

The starter flow no longer uses up Free

A new account comes with a starter flow to show how Encore works. Its pieces and pictures no longer count toward Free, so you still have 5 items of your own, with up to 10 images on each Moodboard and 4 steps in each Flow. Accounts made earlier have been corrected too.

Moodboard tools sit on the board, and uploads show at once

On a project Moodboard, adding images, selecting them and the board's settings now sit together at the foot of the board. A size control makes the images smaller or bigger, and the board remembers your choice in this browser. An image you upload appears as soon as it is saved, and each one shows its progress until it is on the board.

The size control is on workspace boards too, and it changes only what you see in the studio. The boards people answer are unchanged.

Encore still reads each new image to suggest its labels, but that now happens after the image is on the board, so three images take about five seconds to appear instead of about twenty-five.

A Comparison can use any of your Moodboards

When you choose the images for a Comparison, you can now pick from every Moodboard in the workspace, listed by name with its image count and a few thumbnails. Pick one and its images become what the Comparison compares. Before, you could only choose image sets from the same project.

Send finished responses to your other tools

Add a webhook in Settings and Encore sends each finished response to the web address you give it. That lets answers reach Google Sheets, Slack, Notion or HubSpot through Zapier, Make or n8n, or your own code. Each webhook lists its recent deliveries in plain words. Webhooks come with the Encore and Teams plans.

Settings starts with guided recipes for Google Sheets, Slack, Notion and HubSpot, each with a preview of exactly what your tool will receive. If a delivery fails, Encore tries again for about a day.

Anyone can start, and Free needs no card

Anyone can now create an account at encorehq.co. You start on Free, which shows how everything works: 5 Forms, Moodboards, Comparisons or Flows in total, with 10 responses for each, in one workspace. Move to a paid plan when you are ready to use Encore for client work.

On Free, a Moodboard holds up to 10 images, a Form up to 10 questions, a Comparison up to 4 images and a Flow up to 4 steps. The links you send use Encore's look, with a small Made with Encore line at the bottom; on a paid plan they carry your name, color and logo.

Nothing you make is taken away if you go over a limit. It stays as it is, and you can keep viewing, editing and sending it.

Every link you share is short

Links from Encore are now short, like encorehq.co/f/ followed by ten letters and numbers. Every link you sent before keeps working, and someone halfway through answering a long link carries on from where they were.

Liked pictures are easy to spot

On the Moodboard people answer, a liked picture now has a ring in your color and lifts a little. A tray at the foot of the board shows what they have liked so far and how many pictures they still need to rate.

Choose Slides or Classic for each Form

Slides shows a Form one question per screen, and Classic shows every question on one page. You can switch between them above the preview, and every question type works in both. The pages people answer can also have a soft gradient of your color behind them, or plain white.

The studio has a proper address

Every signed-in page now lives at encorehq.co/studio — an address that reads like the place, not a version number. Every old link and bookmark still works; they simply arrive at the new address.

Taking a piece out of a flow no longer deletes it

Remove from this flow takes a piece out of just that flow — it stays in Your instruments, untouched anywhere else it runs. Deleting from the project is its own deliberate act now, and it tells you exactly how many flows a piece runs in before you confirm.

The guide has a home now

Your account menu opens the guide home: your getting-started milestones and a replay of the walkthrough for the page you're on. In an editor or on the flow canvas, the same row is in the … menu.

The send moment tells the truth about branding

If a link is about to go out without your studio's name, logo, or accent, the send window says so — one quiet line, never a blocker, with the fix a click away in Settings. Dismiss it and it stays dismissed until something actually changes.

Your first day got a real arc

New studios now get one guided path from signup to their first response: a setup moment that asks who you are before anything else, a welcome that builds your first flow while you watch, and small celebrations when the real firsts land — each exactly once.