Website design questionnaire for clients
A free template for your next website: nine questions about what the site needs, a board of layouts and photography to react to, and three pairs to choose between. Send it as one link before you quote.
Step 3 of 3 · Comparison
Which feels closer to your new site?
Three pairs for each person, made from the pictures they liked on the Moodboard.
Website kickoff
Which feels closer to your new site?
Pick the one that feels more like the site you want.
Using the images you liked earlier as the comparison field.
Every question in the template.
This is Website kickoff exactly as your client gets it, in order. Change any of it before you send it.
Welcome
Always first
- Title
- Website kickoff
- Your note
- A few questions and pictures so we can plan the site and give you an accurate quote. There are no wrong answers.
- What they’ll do
- Answer 9 short questions
- React to about 10 images
- Choose between 3 pairs of images
- Time
- Encore works it out from the steps. They can stop and pick up where they left off.
Step 1 · Form: About the site
9 questions · Slides, one question per screen
- 1
What’s your current website?
Website- Optional. Leave it blank if you don’t have one.
The site you’re replacing, if there is one, before anything else.
- 2
What should the new site do first?
Pick One- Bring in enquiries
- Sell online
- Take bookings
- Show our work
- Explain what we do
One main job. It decides what the homepage leads with.
- 3
Who is the site mainly for?
Long answer- Placeholder: Who they are and what they come to the site to do
The audience in your client’s own words.
- 4
Which pages do you need most? Spend your 10 points.
Dot Voting- Home
- About
- Services
- Work / portfolio
- Shop
- Blog or news
- Contact / booking
Ten points to spread. You see which pages carry the weight before you scope them.
- 5
Which of these do you want in the build?
Stake Checklist- Online booking · [your price] · [your hours]
- Shop / payments · [your price] · [your hours]
- Blog the team can update · [your price] · [your hours]
- Second language · [your price] · [your hours]
- Newsletter sign-up · [your price] · [your hours]
Put your own price and hours on each line before you send it, so your client ticks what they want with the cost in view.
- 6
How ready is your content (words and photos)?
Spectrum- Nothing yet
- All written and shot
A slider between two ends. It tells you whether to plan for writing and a shoot.
- 7
Should the site feel spacious or packed with information?
Word Pair- Spacious
- Detailed
One quick choice on density, before they see a single picture.
- 8
When does the site need to go live?
Date- A date on the calendar
The deadline, so you can plan the work back from it.
- 9
Paste up to three sites you like and say what you like about each.
Long answer- Placeholder: A link and a sentence each is plenty
Their references, with the reason next to each one.
Step 2 · Moodboard: Looks you like
10 images · react to at least 6
Your client sees: “Tap images to react. Tell us what you like and what you don’t.” They click a picture, rate it from 1 to 10, pick what draws them in or puts them off (Layout & composition, Photography style and more), how it makes them feel, and can add a few words.
Step 3 · Comparison: Which feels closer to your new site?
3 pairs per person
- Title
- Which feels closer to your new site?
- Description
- Pick the one that feels more like the site you want.
- Pairs
- 3 for each person, one pair at a time.
- Source
- Automatic: the pairs come from the pictures each person liked on the Moodboard. Swap in your homepage options and they choose between those.
Ending
Always last
They’re thanked by name and see what stood out in what they chose: the images they rated highest and the words they picked. You see every answer in Results.
Start your trial and Website kickoff is ready to edit and send.
Questions about this template.
Yes. It comes with every Encore account, including the 14-day free trial.
Yes. Every question, picture and pair is yours to edit, reorder or delete before you send it.
It’s nine short questions, ten pictures and three pairs.
Yes. Swap the template’s pictures for screenshots of sites you’d point to. Your client reacts to whatever you put on the board.
Yes. Switch the Form to Classic and every question shows on one page. Slides shows one at a time, which suits a phone.
Send it with your reply to the next enquiry.
14 days free. Add a card to start; nothing is charged until the trial ends. Cancel any time from Settings.