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Check a campaign before it goes out.

Put the direction, the message and the creative in front of customers, one pair at a time, and see which way they lean before you spend the budget.

What your customers see · on a laptop, from your link

MMarloweComparison 2 of 3

Visual Comparisons

Which should lead the spring campaign?

Choose the picture you’d stop for.

Automatic • Pair 2 of 3Lineups are randomized automatically.

Pick one. You can change your mind before you go on.

A designer at a desk with two screens and colour swatches
Direction A
Color code book
Direction B
vs

People know which one they like when they see it.

Ask them to describe it and you get “make it pop”. Show them two options and they pick one in a second.

Recognizing something is easier than recalling it: Jakob Nielsen’s sixth usability heuristic.

Test the picture and the line in one link.

First reactions to the shoot, a few pairs, and the headline people would stop for.

More on Flows

Know which way they lean, and why.

Every pick in one place, with the words people used. See where customers agreed, where they split, and which way each pair went.

Results, up close

Launch the one they’d pick.

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