Brand forms that show your client the options
Send your client one link before kickoff. They answer short questions, react to colour, type and finish, and pick between options, and you start the identity from what they chose.
What your client sees · on a laptop or a phone, from your link
Colour, type and finish
Tap images to react. Tell us what you like and what you don’t.
2 of 14 rated · 4 more needed
Question 5 • Spectrum
Where should the brand sit, from classic to new?
From one link to a direction everyone signed up to.
Five steps, in the order they happen.
Start from Brand discovery.
Nine questions, eight pictures and three pairs, ready to send. Change the wording and swap in your own references.
Brand discovery3 stepsOne laneBy groupWelcomeAlways firstAbout the businessSlides · 9 questionsColour, type and finish8 imagesWhich feels closer to the brand?3 pairsEndingAlways lastStep 2 of 3 · Moodboard
Colour, type and finish
Eight pictures of colour, type and finish, from loud to quiet. Swap in your own references before you send it.
8images5to react toOpen in Moodboard studioMoodboard 2 of 3Colour, type and finish
Tap images to react. Tell us what you like and what you don’t.
Send it to everyone with a say.
Founders, the marketing lead, whoever signs off. One link, and each person answers on their own.
Brand discovery3 stepsOne laneBy groupWelcomeAlways firstAbout the businessSlides · 9 questionsColour, type and finish8 imagesWhich feels closer to the brand?3 pairsEndingAlways lastWelcome
Brand discovery
Your note, what they’ll do and how long it takes.
WelcomeBrand discovery
Short questions and pictures before we start. Answer on your own, quickly. Your first reaction is the useful one.
What you’ll do
- Answer 9 short questions
- React to about 8 images
- Choose between 3 pairs of images
You can stop and pick up where you left off.
BeginThey pick words, not paragraphs.
Bold or refined, classic or new, warm or precise. Quick choices are easier to answer honestly.
What your client sees · one question at a time
NNorthlight StudioForm 1 of 3Saved to secure sessionQuestion 6 • This / Not That
Finish each line
Move through each line and choose the word that lands closer.
1We arewarm
warmprecise2We sound
plain-spokenexpert3Our colour is
brightmutedBackNext linePrefer not to answer
123456789They react to colour, type and finish.
They click a picture, rate it and say what draws them in: the palette, the type, the texture.
What your client sees · they click a picture, rate it and say why
NNorthlight StudioMoodboard 2 of 3Colour, type and finish
Tap images to react. Tell us what you like and what you don’t.
3 of 8 rated · 2 more needed
Step 1 of 3×How does this image land?
12345678910What draws you in? Select all that apply.
Color paletteTypographyLayout & compositionMood & energyTexture & materialityPhotography styleOverall aestheticHow does it make you feel? (optional)
PremiumApproachableBoldCalmAuthenticInnovativeWarmCleanAnything else? (optional)Loud type, but it still feels made by hand.
CancelBackNextBackSaveSee where they agree, and why.
Results marks where the people you asked agree and where they split, with their reasons. Settle it before round one.
Results
Brand discovery1About the business2Colour, type and finish3Which feels closer to the brand?Who you askedChapter 2 of 3 · Moodboard
Colour, type and finish
All three people you asked have reacted. Open a picture to see their reasons and their own words.
3answered0to go8 images, most liked firstSortReasons
- Typography 3
- Layout & composition 2
How it felt
- Bold 2
- Authentic 2
In their words
Loud type, but it still feels made by hand.
LuisPin
A free template: Brand discovery.
Nine questions, eight pictures and three pairs. Use it as it is, or change anything before you send it.
- 1What you’re making
- 2What the business does
- 3Who they need to win over
- 4Bold or refined
- 5Classic or new
- 6Warm or precise, bright or muted
- 7The three things to remember
- 8What the brand must keep
- 9A brand they admire
Preview. Answers here aren’t saved.
SlidesOne question per screenClassicEvery question on one pageQuestions from brand designers.
Yes. Upload your own images, or add your client’s current materials so they can say what to keep.
Yes. Put your directions in a Comparison and send the link again. Everyone picks between them, one pair at a time.
You see it before round one. Results marks each answer Agreed or Split and shows who chose what.
No. They see your studio’s name and colour from start to finish.
Yes. The Form and the Moodboard both work on a phone, and answers save as they go.
14 days free, then $20 a month for one person, or $49 a month for a team of up to five. Your clients answer for free.
Start the identity from what they chose.
Send the free Brand discovery to your next client. 14 days free, then $20 a month.
Add a card to start; nothing is charged until the trial ends. Cancel any time from Settings.
What your client sees · when they finish
Thank you, Luis.
Your responses have been recorded. The team can now review what you shared.
Your 19 answers, one tile each: 9 questions, 7 images, 3 pairs
This is what stood out in what you chose.
The images you rated highest