Show a few pictures. Learn what they love.

People react to images instead of hunting for words, so you learn their taste before you start.

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What your client sees · on their laptop, from the link you sent

Here’s how it works: try it. Tap any image and rate it, the way the people you ask will.

First impressions

Trust your gut. Tap any image to rate it, then tell us what draws you in or puts you off.

0 of 11 rated · 3 more needed

Add your images, then send one link.

Drop images onto a board, write a line for the people you ask, and send it on its own or as part of a Flow.

EncoreTidewell Hotel GroupTidewell rebrandLook and feelSavedAgentPreviewSend

18 images · updated Oct 12, 2026Details

A tall building with a spiral staircase next to it

Geometric concrete stairs cast shadows in sunlight

Curved wooden ceiling with warm ambient lighting

A balcony with a table, chairs and a couch

Gray fabric loveseat near brown wooden table

Modern spiral staircase with wooden accents and white railings

A large white farmhouse with a wrap-around porch

Brown wooden house near green trees during daytime

Modern patio with outdoor seating and lush greenery

A house with a blue front door and a brown front door

White and brown concrete house near green trees during daytime

A florist smiling as she works among buckets of flowers

People browsing flowers at an outdoor market

A person cutting up flowers with scissors on a table

A wooden bowl filled with flowers on top of a wooden table

See what they liked, and why.

Every image is counted as liked or passed, most liked first. Open one to see the reasons people chose and what they wrote.

See Results

Encore Tidewell Hotel GroupTidewell rebrandResults SendB

Results

Discovery conversation 1Getting to know Tidewell2First impressions3Which feels more like Tidewell?Who you asked

Chapter 2 of 3 · Moodboard

First impressions

14 of the 16 people you asked have reacted so far. Rows fill in as answers arrive.

14answered2to go

That’s the light the Quay rooms get at about six. We never show it anywhere.Maya Chen, on A living room filled with furniture and a fire place · pinned by Lena Ortiz

8 images, most liked firstSort

A vibrant flower shop entrance with many colorful blooms11 liked · 3 passed

Bouquet of assorted-color tulip lot10 liked · 4 passed

A living room filled with furniture and a fire place7 liked · 7 passed

A pink flower in a white vase6 liked · 8 passed

Built around your images.

Your pictures, your words, and as many reactions as you need, from the first image to what people loved.

Your images, your words
Add your own images, then write the title and the few lines people read before they start. Set how many they react to before they carry on.
EncoreTidewell Hotel GroupTidewell rebrandFirst impressionsSavedAgentPreviewSend
16 images · updated Oct 12, 2026Details
Add imagesSelectMoodboard settings
Moodboard settings
Board identity and the words people see.
×
The page people seeThis copy appears above the board on that page.
Page title
First impressions
Supporting copy
Trust your gut. Tap any image to rate it, then tell us what draws you in or puts you off.
Response rulesControl how many reactions are required before someone can move forward.
Minimum responsesRequired before comparisons unlock9
Everything savedCloseSave settings
Tagged as they land
Encore reads each image as it arrives: a description, tags, a category and a mood, and its main colours.
EncoreTidewell Hotel GroupTidewell rebrandFirst impressionsSavedAgentPreviewSend
16 images · updated Oct 12, 2026Details
Add imagesSelectMoodboard settings
Click to set focusReplace
Ready to use across the board
What Encore seesRefresh the read
A sandy beach and turquoise water under an orange cliff.
SubjectsBeach, Cliff, Sea
StyleNatural, Warm, Aerial
Image details
The beach under the cliff
×
Description
Waves run up a pale sand beach under a sandstone cliff, seen from above in warm late light.
Tags
beachcoastsandwarm tonesaerialcalmsea
Category
LandscapeNatureTravel
Mood
CalmWarmOpenNatural
·Close
Send one link
Send the board on its own or as part of a Flow. The link is copied, ready for your own email or message.
EncoreTidewell Hotel GroupTidewell rebrandFirst impressionsSavedAgentPreviewSend
16 images · updated Oct 12, 2026Details
They click, rate and say why
People click an image, rate it from 1 to 10 and pick what draws them in or puts them off. They carry on once they’ve reacted to the number you set.
NNorthlight StudioMoodboard 2 of 3
First impressions
Trust your gut. Tap any image to rate it, then tell us what draws you in or puts you off.
3 of 16 rated · 6 more needed
Step 1 of 3×
How does this image land?
12345678910
What draws you in? Select all that apply.
Color paletteTypographyLayout & compositionMood & energyTexture & materialityPhotography styleOverall aesthetic
How does it make you feel? (optional)
PremiumApproachableBoldCalmAuthenticInnovativeWarmClean
Anything else? (optional)The light and the linen feel like the lobby should.
CancelBackNextBackSave
See what they loved, and why
Each image is counted as liked or passed, most liked first. Open one for the reasons, the feelings and what people wrote.
EncoreTidewell Hotel GroupTidewell rebrandResultsSendB
Results
Discovery conversation1Getting to know Tidewell2First impressions3Which feels more like Tidewell?Who you asked
Chapter 2 of 3 · Moodboard
First impressions
14 of the 16 people you asked have reacted so far. Rows fill in as answers arrive.
14answered2to go
16 images, most liked firstSort
The beach under the cliff11 liked · 3 passed
Reasons
Color palette9
Mood & energy7
Photography style4
How it felt
Calm8
Warm6
Authentic3
In their words
That’s the light we want in the Quay rooms. Warm, but nothing shouting.
Ana Sousaliked itPin
A lobby full of plants10 liked · 4 passed
The skyline at dusk7 liked · 7 passed
One board, many Flows
The same board can sit in more than one Flow, so a new group can react to the images you already have.
EncoreTidewell Hotel GroupTidewell QuayGuest check-inSavedComposePreviewSend
Guest check-in3 stepsOne laneBy group
WelcomeAlways first
Your stay so farSlides · 5 questions
First impressions16 images
Which feels more like the Quay?4 pairs
EndingAlways last
Step 2 of 3 · Moodboard
First impressions
The board from the Tidewell rebrand, asked again of guests at the Quay.
16images9to react to
Open in Moodboard studio
Moodboard 2 of 3
First impressions
Tap images to react. Tell us what you like and what you don’t.
0 of 16 rated · 9 more needed

Then put the favourites side by side.

Add a Comparison after a Moodboard, and each person’s pairs can come from the images they liked.

Modern living room with natural light and wooden accents

A living room with a marble fireplace, white sofas, and dark wood

What one person liked on the Moodboard

NNorthlight StudioComparison 3 of 3

Which feels more like Tidewell?

Which direction feels closer?

Choose the image that feels closer to the direction you want.

Automatic • Pair 1 of 4Lineups are randomized automatically.

Using the images you liked earlier as the comparison field.

Direction AChoose this

Direction BChoose this

See Comparison

Questions about Moodboards.

Yes. Add your own images to the board. Photos, layouts, packaging or logos all work, because people react to what they see.

No. You set how many reactions people give before they can carry on, and they can react to more if they like. The default is nine.

Yes. After they rate an image, they can pick what draws them in or puts them off, how it makes them feel, and add a few words of their own. You can pin a comment so it leads the chapter in Results.

Learn their taste before you start.

Start free trial

14 days free. Add a card to start; nothing is charged until the trial ends. Cancel any time from Settings.

Show a few pictures. Learn what they love.

Thank you.

Add your images, then send one link.

See what they liked, and why.

Results

First impressions

Built around your images.

Your images, your words

Tagged as they land

Send one link

They click, rate and say why

See what they loved, and why

Results

First impressions

Reasons

How it felt

In their words

One board, many Flows

First impressions

Then put the favourites side by side.

Questions about Moodboards.

Can I use my own images?

Do people have to react to every image?

Can people say why they like an image?

Learn their taste before you start.