Show users two options and see which way they lean
Send your users one link. They answer a few questions, react to what you show them and pick between two versions, and you see where they stand before you build.
What each user sees · on a laptop or a phone, from your link
How you work today
Tap images to react. Tell us what you like and what you don’t.
2 of 12 rated · 3 more needed
Question 3 • Spectrum
How easy was it to get started?
From one link to a call your team can make.
Five steps, in the order they happen.
Start from the template.
Preference test is ready to send: ten questions, ten pictures and three pairs. Swap in your own screens and roadmap.
Preference test3 stepsOne laneBy groupWelcomeAlways firstYour first weekSlides · 10 questionsHow you work today10 imagesWhich would you rather start from?3 pairsEndingAlways lastStep 2 of 3 · Moodboard
How you work today
Ten pictures of how teams plan and make things. Swap in screenshots of your own screens before you send it.
10images5to react toOpen in Moodboard studioMoodboard 2 of 3How you work today
Tap images to react. Tell us what you like and what you don’t.
Send it to your beta group.
One link for everyone. It shows your product’s name and colour, and each person answers on their own.
Preference test3 stepsOne laneBy groupWelcomeAlways firstYour first weekSlides · 10 questionsHow you work today10 imagesWhich would you rather start from?3 pairsEndingAlways lastWelcome
Preference test
Your note, what they’ll do and how long it takes.
WelcomePreference test
A few questions and pictures about your first week with the app. There are no wrong answers.
What you’ll do
- Answer 10 short questions
- React to about 10 images
- Choose between 3 pairs of images
You can stop and pick up where you left off.
BeginThey tell you how the first week went.
How often they used it, what for, how easy it was to start, how it should feel and what got in the way.
What each user sees · one question at a time
PPathlogForm 1 of 3Saved to secure sessionQuestion 5 • This / Not That
Finish the sentence
Move through each line and choose the word that lands closer.
1It should feelfast
fastrushed2It should feel
simplebare3It should feel
clearwordyBackNext linePrefer not to answer
12345678910They react to what you show them.
They click a picture, rate it and say why. Put your own screens on the board and you hear what works.
What each user sees · they click a picture, rate it and say why
PPathlogMoodboard 2 of 3How you work today
Tap images to react. Tell us what you like and what you don’t.
3 of 10 rated · 2 more needed
Step 1 of 3×How does this image land?
12345678910What draws you in? Select all that apply.
Color paletteTypographyLayout & compositionMood & energyTexture & materialityPhotography styleOverall aestheticHow does it make you feel? (optional)
PremiumApproachableBoldCalmAuthenticInnovativeWarmCleanAnything else? (optional)This is how we actually plan: on a wall, together.
CancelBackNextBackSaveKnow what to build next.
Results shows what most people liked, where they split, and each person’s reasons in their own words.
Results
Preference test1Your first week2How you work today3Which would you rather start from?Who you askedChapter 2 of 3 · Moodboard
How you work today
Eight people in the beta group have reacted. Open an image to see their reasons and their own words.
8answered4to go10 images, most liked firstSortReasons
- Layout & composition 5
- Overall aesthetic 3
How it felt
- Clean 4
- Approachable 3
In their words
This is how we actually plan: on a wall, together.
KofiPin
A free template: Preference test.
Ten questions, ten pictures and three pairs. Use it as it is, or change anything before you send it.
- 1How often they used it
- 2What they used it for
- 3How easy it was to start
- 4Guide me or get out of the way
- 5How it should feel
- 6Which name to keep
- 7What to build next
- 8How they’d feel without it
- 9What got in the way
- 10Whether you can follow up
Preview. Answers here aren’t saved.
SlidesOne question per screenClassicEvery question on one pageQuestions from product teams.
Yes. Upload two or more versions of a screen to a Comparison. People pick between them one pair at a time.
Yes. Encore works with AI agents through MCP, so an agent can draft the questions and send the link.
Yes. Results has a view of each person, with their email if they gave it.
Yes. Send it after a release, or put the link in your product’s own emails.
Yes. Form answers export to CSV.
14 days free, then $20 a month for one person, or $49 a month for a team of up to five. The people you ask answer for free.
Build what your users asked for.
Start with the free Preference test. 14 days free, then $20 a month.
Add a card to start; nothing is charged until the trial ends. Cancel any time from Settings.
What each user sees · when they finish
Thank you, Kofi.
Your responses have been recorded. The team can now review what you shared.
Your 19 answers, one tile each: 10 questions, 6 images, 3 pairs
This is what stood out in what you chose.
The images you rated highest