Get to know a new client before the work starts.

Encore asks your clients and stakeholders the right questions before kickoff. They answer with questions, pictures and pairs, and you start from what they actually think.

Start free trial What your client sees

What your client sees · on their laptop, from your link

NNorthlight StudioMoodboard 2 of 3

First impressions

Tap images to react. Tell us what you like and what you don’t.

A black and white photo of a man in a plaid shirt taking a picture outdoors

A colour portrait of a young woman in an orange and blue dress against a dark backdrop

A portrait of a woman looking back over her shoulder

Young woman in hat sits in armchair by window

A film strip hanging from a clothes line

A woman standing in a dark room with a clock on the wall

A bride and groom holding hands and laughing on a beach

A table topped with books and a vase filled with flowers

A book opened to a page with markers on it

A stack of three books sitting on top of each other

A close up of an old fashioned typewriter

3 of 24 rated · 6 more needed

Kickoff shouldn’t feel like paperwork.

Clients often can’t put what they want into words. Show them two pictures and they pick one in a second. They point, you see it, and the first meeting starts from there.

“Clients don’t have the language to describe what they want.” The top answer on a r/graphic_design thread about “make it more premium”.

What your client sees · one pair at a time

NNorthlight StudioComparison 3 of 3

Which feels more like Tidewell?

Which direction feels closer?

Choose the image that feels closer to the direction you want.

Automatic • Pair 2 of 4Lineups are randomized automatically.

Using the images you liked earlier as the comparison field.

Direction AChoose this

A collage of black and white letters and numbers

Direction BChoose this

Your whole discovery, in one link.

Questions, a Moodboard and a few pairs, in the order you choose. Send it to everyone with a stake in the work, from the client team to the people who sign off.

Getting to know Tidewell

Twelve short questions about how the brand feels today, one at a time.

12questions5kinds of question

Open in Form studio

NNorthlight StudioGetting to know Tidewell 1 of 3

Question 1 • Word Pair

When a guest walks in, what should they feel first?

WelcomedorImpressed

BackContinue

Prefer not to answer

Start the work knowing what they think.

Where your client’s people agree, where they split, and every answer exactly as each person gave it.

Results, up close

EncoreTidewell Hotel GroupTidewell rebrandResultsSendB

Results

Discovery conversation1Getting to know Tidewell2First impressions3Which feels more like Tidewell?Who you asked

Chapter 1 of 3 · Form

Getting to know Tidewell

14 of the 16 people you asked have answered so far. Rows fill in as answers arrive.

14answered2to go

The light in the Quay rooms at about six. Nobody else on the harbor gets it.Guest, Quay rooms · pinned by the team

12 questions, in the order they were askedSort

When a guest walks into Tidewell, what should they feel first?WelcomedAgreed11 Welcomed · 3 Impressed

Where should the new Tidewell sit?Between quiet and livelySplit7 toward quiet · 7 toward lively

Which of these should guests remember us for?The view across the harborAgreed10 picked The view across the harbor

See what your client loves before you design a thing.

Start free trial

14 days free. Add a card to start; nothing is charged until the trial ends. Cancel any time from Settings.