Let a preference show itself.
Two options side by side, one pair at a time. A few quick picks show which way people lean.
What your client sees · on their laptop, from the link you sent
Try it. Pick the one that feels more like Tidewell, four times.
Which feels more like Tidewell?
Which direction feels closer?
Selected board • Pair 1 of 4
Lineups are randomized automatically.
Thank you.
Four pairs, four picks. Northlight Studio sees each one in Results.
Where your first pick lands, among 15 people
You choose the pool. Encore makes the pairs.
Pick a board, or use what each person liked on a Moodboard. Set between three and twenty pairs per person, and Encore builds each person’s lineup.
Pairs
Each person answers three to twenty.
Source
How the live pool is resolved.
AutomaticBoardLiked onlyAutomatic prefers each person’s liked images, then uses the selected board.
What people see
Two at a time
How a Comparison runs.
Choose where the images come from
A board you pick, or the images each person liked on a Moodboard.
PoolPairsResults8 images · 4 pairs per personThe poolFirst impressions · automatic fallbackManage images
Pairs
Each person answers three to twenty.
−4+Source
How the live pool is resolved.
AutomaticBoardLiked onlyAutomatic prefers each person’s liked images, then uses the selected board.
What people see
Two at a time
Everyone gets their own pairs
The same pool, a different lineup for each person, so no pair always comes first.
What your client sees · on their laptop, from the link you sent
NNorthlight StudioComparison 3 of 3Which feels more like Tidewell?
Which direction feels closer?
Choose the image that feels closer to the direction you want.
Using the images you liked earlier as the comparison field.
vs
Every pick is counted
Each pair shows how many picked each side, and whether people agreed or split.
Results
Discovery conversation1Getting to know Tidewell2First impressions3Which feels more like Tidewell?Who you askedChapter 3 of 3 · Comparison
Which feels more like Tidewell?
14 of the 16 people you asked have chosen so far. Rows fill in as answers arrive.
14answered2to go4 pairs, most split firstSortPair 1
Pair 2
Pair 3
Pairs
Each person answers three to twenty.
Source
How the live pool is resolved.
AutomaticBoardLiked onlyAutomatic prefers each person’s liked images, then uses the selected board.
What people see
Two at a time
See where the group splits.
Every pair is counted and marked Agreed or Split by the same rule as every other answer. Sort by most split to find what to talk through first.
See ResultsEven better after a Moodboard.
With a Moodboard in the same Flow, each person’s pairs can come from the images they liked.
What one person liked on the Moodboard
Which feels more like Tidewell?
Which direction feels closer?
Choose the image that feels closer to the direction you want.
Using the images you liked earlier as the comparison field.
Questions about Comparisons.
Anywhere from three to twenty. Five is the default. Fewer pairs keep it quick; more pairs give each person’s lean more to stand on.
Everyone draws from the same pool, but each person gets their own lineup, so no pair always comes first. With Automatic, Encore uses the images each person liked on a Moodboard when there are some.
Yes. Any image works: logos, layouts, packaging, signage. If you can show it, people can pick it.
Find out which way they lean.
14 days free. Add a card to start; nothing is charged until the trial ends. Cancel any time from Settings.