A studio for gathering context
Discovery that feels like a conversation.
Where every project begins with what the people you ask are drawn to.
See what people love before you make anything.
What Encore is
Encore is one space to figure out what everyone you ask wants. Compose the questions, moodboards, and comparisons a new project needs, and send them as a single link.
They move through it like a conversation. More than a form — they see real imagery, make choices, and explain what fits.
Every choice comes back to you — what they said, how they rated it, and why — before the work begins.
What changes when
you open with Encore.
Before
Starting blind.
- ✕Adjectives with nothing to react to
- ✕Answers that trail off half-finished
- ✕Guessing what they meant
- ✕Round one is really discovery
After
Knowing exactly what they love.
- ✓Real reactions to real imagery
- ✓A session people actually finish
- ✓Their reasons, in their own words
- ✓Alignment before the first design
The tools.
Three instruments, composed into whatever the project needs — a full discovery, a direction call, a single moodboard read. One link goes out. Every choice comes back.
Questions — one card at a time.
No adjectives, no essays. Each person sees one card and answers it — keep or pass, a pick, a scale, or a line in their own words. Taste, captured directly.
What it captures
The Moodboard — reactions with reasons.
A curated board people rate tile by tile. Every score lands in your studio, with room to say why.
What it captures
The Comparison — a decision, not a guess.
Two directions, side by side. They choose one — and that choice is written down before any work begins.
What it captures
The discovery flow is the signature. It’s one of many you can wire.
01
The full arcThe whole discovery — questions to comparison, one evidence trail.
02
A direction callTwo directions, side by side, and the one they choose.
03
A single readOne instrument alone — a moodboard read before a pitch.
04
Yours to wireAny steps, any order. Wire it once, send one link.
Kickoff shouldn’t feel like paperwork. It should feel like hitting it off.
Compose
Pick the steps, drop in imagery, set the order — without writing another kickoff form.
Share
One private link. No password to remember — anyone you ask can verify their email and pick up on any device.
React
Answers, ratings with reasons, a direction call — every choice lands in your studio as it happens.
Encore moves at the pace of the people you ask, not a project plan.
Every choice, recorded. The moment someone answers, rates, or decides, it lands in your studio — evidence, not memory.
One link, one secure home. People can verify by email, so their sessions stay connected wherever they return.
Their words, kept whole. Every written reaction lands exactly as they wrote it — quoted, never paraphrased.
What people feel
“Choose what fits. Explain what matters.”
Their whole job — see, choose, say why.
The interface writes it all down.
The engine
There’s an intelligence
under all of it.
Built into specific moments — analysis on import, drafting on request. Never between you and the people you ask.
Import anything — Encore tags palette, mood, and subject so boards assemble fast.
Answers, ratings, written notes, and direction calls — held as proof, not vibes.
Questions and a welcome note, drafted for you to keep, change, or cut.
A flow, first-passed by Encore — reviewed and shaped by you.
We’re in the business of starting projects on what’s true.
I built Encore after a hundred kickoffs that started blind.
Let me show you one that doesn’t.
Pricing for your
next kickoff.
14-day free trial · everything included
FAQ
They don’t create a password. You choose whether a link asks them to verify; when it does, a secure email link confirms who they are, opens the conversation on any device, and gives them one home for every session, finished or not.
$20 a month, or $200 a year — everything included, no tiers to compare. Every plan starts with 14 days free, and you can cancel from billing in two clicks.
Everything they chose. Answers, ratings, notes, and direction calls are recorded as they happen, and the whole session waits in your studio — in their own words.
Yes — sessions are built from imagery you curate. Upload your own, pull references, and arrange the steps in any order that fits the project.
The forty-question kickoff form, the “what’s your vibe?” call, and the first round of revisions that existed only because nobody had seen their taste yet.
Open your next project with what they love.
“It’s the difference between asking someone to describe a song and just pressing play.”
days free, on every plan.
for the people you ask, ever.
Start your studio tonight.
Card up front; nothing charged until the trial ends.
Start free trial