Design preference test template
A free template for your next release: ten questions about how the first week went, pictures to react to, and three pairs to choose between. Send it as one link to your beta group.
Step 3 of 3 · Comparison
Which would you rather start from?
Three pairs for each person, made from the pictures they liked. Swap in two versions of your screen.
Preference test
Which would you rather start from?
Pick the one you’d rather use.
Using the images you liked earlier as the comparison field.
Every question in the template.
This is Preference test exactly as each user gets it, in order. Change any of it before you send it.
Welcome
Always first
- Title
- Preference test
- Your note
- A few questions and pictures about your first week with the app. There are no wrong answers.
- What they’ll do
- Answer 10 short questions
- React to about 10 images
- Choose between 3 pairs of images
- Time
- Encore works it out from the steps. They can stop and pick up where they left off.
Step 1 · Form: Your first week
10 questions · Slides, one question per screen
- 1
How often did you use it this week?
Multiple choice- Every day
- A few times
- Once
- Not yet
Sorts every answer that follows by how much they’ve really used it.
- 2
What did you use it for?
Pick Many- Planning a project
- Sharing work with the team
- Collecting feedback
- Tracking what’s due
- Keeping notes
Five sample jobs to replace with your own product’s, so you see what people really use it for.
- 3
How easy was it to get started?
Spectrum- Hard
- Easy
A slider between two ends, so you see how far off easy the first run is.
- 4
When you start something new, should it guide you or get out of the way?
Word Pair- Guide me
- Get out of the way
One quick choice that settles how much hand-holding the next version needs.
- 5
Finish the sentence.
This / Not That- It should feel fast / rushed
- It should feel simple / bare
- It should feel clear / wordy
Three quick lines on how it should feel, answered one at a time.
- 6
Cut down to the name you’d look for.
Card Elimination- Spaces
- Rooms
- Boards
- Projects
Four names for a new feature. They cut until one is left. Put in your team’s own names.
- 7
Spend 10 points on what we build next.
Dot Voting- Faster search
- Offline mode
- Shared templates
- Better notifications
- Calendar sync
Ten points across five roadmap items. You see where the weight falls, and who put it there.
- 8
How would you feel if you could no longer use it?
Multiple choice- Very disappointed
- Somewhat disappointed
- Not disappointed
One question that tells you how much people would miss it, asked the same way every release.
- 9
What got in your way?
Open Text- Placeholder: In your own words
Their own words, next to their other answers.
- 10
Can we follow up with you?
Email- Optional
So you can ask one person more, if they’re happy to hear from you.
Step 2 · Moodboard: How you work today
10 images · react to at least 5
Each user sees: “Tap images to react. Tell us what you like and what you don’t.” They click a picture, rate it from 1 to 10, pick what draws them in or puts them off (Layout & composition, Overall aesthetic and more), how it makes them feel, and can add a few words.
Step 3 · Comparison: Which would you rather start from?
3 pairs per person
- Title
- Which would you rather start from?
- Description
- Pick the one you’d rather use.
- Pairs
- 3 for each person, one pair at a time.
- Source
- Automatic: the pairs come from the pictures each person liked on the Moodboard. Swap in screenshots of the versions you’re testing and they choose between those.
Ending
Always last
They’re thanked by name and see what stood out in what they chose: the images they rated highest and the words they picked. You see every answer in Results.
Start your trial and Preference test is ready to edit and send.
Questions about this template.
Yes. It comes with every Encore account, including the 14-day free trial.
Upload screenshots of each version to the Comparison. People see two at a time and pick the one they’d rather use.
It’s ten short questions, ten pictures and three pairs.
Yes. Every question, picture and pair is yours to edit, reorder or delete before you send it.
No. They open your link, type their name and start. Email is optional.
Send it on day seven of your next beta.
14 days free. Add a card to start; nothing is charged until the trial ends. Cancel any time from Settings.