Website forms that show your client the directions
Send your client one link before you quote. They tell you what the site is for, rank the pages, react to layouts and pick a direction, and you scope the project from their answers.
What your client sees · on a laptop or a phone, from your link
Looks you like
Tap images to react. Tell us what you like and what you don’t.
2 of 13 rated · 4 more needed
Question 6 • Spectrum
How ready is your content (words and photos)?
From one link to a site you can scope.
Five steps, in the order they happen.
Start from the template.
Website kickoff is ready to send: nine questions, ten pictures and three pairs. Put your own prices on the build options.
Website kickoff3 stepsOne laneBy groupWelcomeAlways firstAbout the siteSlides · 9 questionsLooks you like10 imagesWhich feels closer to your new site?3 pairsEndingAlways lastStep 2 of 3 · Moodboard
Looks you like
Ten pictures of layouts, type and photography. Swap in screenshots of sites you’d point to before you send it.
10images6to react toOpen in Moodboard studioMoodboard 2 of 3Looks you like
Tap images to react. Tell us what you like and what you don’t.
Send it before the first call.
Paste it into your reply to the enquiry. Everyone who signs off answers on their own, under your studio’s name.
Website kickoff3 stepsOne laneBy groupWelcomeAlways firstAbout the siteSlides · 9 questionsLooks you like10 imagesWhich feels closer to your new site?3 pairsEndingAlways lastWelcome
Website kickoff
Your note, what they’ll do and how long it takes.
WelcomeWebsite kickoff
A few questions and pictures so we can plan the site and give you an accurate quote. There are no wrong answers.
What you’ll do
- Answer 9 short questions
- React to about 10 images
- Choose between 3 pairs of images
You can stop and pick up where you left off.
BeginThey tell you what the site needs.
What it’s for, who it’s for, which pages matter, what they’d pay for and how ready the content is.
What your client sees · one question at a time
NNorthlight StudioForm 1 of 3Saved to secure sessionQuestion 5 • Stake Checklist
Which of these do you want in the build?
1Online booking · $2,400 · 16 hrs2Shop / payments · $3,800 · 26 hrs3Blog the team can update · $1,200 · 8 hrs4Second language · $1,600 · 12 hrs5Newsletter sign-up · $400 · 3 hrsBackContinuePrefer not to answer
123456789They react to layouts and photography.
Every rating comes with a reason, like the layout, the type or the photography. Spacious or busy stops being a guess.
What your client sees · they click a picture, rate it and say why
NNorthlight StudioMoodboard 2 of 3Looks you like
Tap images to react. Tell us what you like and what you don’t.
3 of 10 rated · 3 more needed
Step 1 of 3×How does this image land?
12345678910What draws you in? Select all that apply.
Color paletteTypographyLayout & compositionMood & energyTexture & materialityPhotography styleOverall aestheticHow does it make you feel? (optional)
PremiumApproachableBoldCalmAuthenticInnovativeWarmCleanAnything else? (optional)Big photos and very little text. That’s us.
CancelBackNextBackSaveQuote the site they asked for.
Results shows what everyone liked, where they split, and each person’s reasons in their own words.
Results
Website kickoff1About the site2Looks you like3Which feels closer to your new site?Who you askedChapter 2 of 3 · Moodboard
Looks you like
Both people who sign off have reacted. Open an image to see their reasons and their own words.
2answered0to go10 images, most liked firstSortReasons
- Photography style 2
- Layout & composition 2
How it felt
- Clean 2
- Approachable 1
In their words
Big photos and very little text. That’s us.
TomásPin
A free template: Website kickoff.
Nine questions, ten pictures and three pairs. Use it as it is, or change anything before you send it.
- 1Your current site
- 2What the site should do first
- 3Who it’s for
- 4Which pages they need most
- 5What goes in the build
- 6How ready the content is
- 7Spacious or detailed
- 8When it goes live
- 9Sites you like, and why
Preview. Answers here aren’t saved.
SlidesOne question per screenClassicEvery question on one pageQuestions from web designers.
Yes. A Stake Checklist question shows the price and hours you enter on each line, and your client chooses with the cost in view.
Yes. Upload your homepage options to a Comparison and send the link to everyone who signs off. They pick one pair at a time.
No. Ask for the site address with the Website question, and ask for passwords separately, never in a form.
Your studio. They see your studio’s name and colour on every screen.
Yes. Form answers export to CSV.
14 days free, then $20 a month for one person, or $49 a month for a team of up to five. Your clients answer for free.
Quote the site your client actually needs.
Send the free Website kickoff to your next enquiry. 14 days free, then $20 a month.
Add a card to start; nothing is charged until the trial ends. Cancel any time from Settings.
What your client sees · when they finish
Thank you, Tomás.
Your responses have been recorded. The team can now review what you shared.
Your 19 answers, one tile each: 9 questions, 7 images, 3 pairs
This is what stood out in what you chose.
The images you rated highest