The tools
Three tools.
One studio.
Questions, moodboards, comparisons — each captures a different kind of truth, and every answer comes back to you. They string together into flows when you need them to.
01 · Questions
◈ Many formatsTaste, one card at a time.
No adjectives, no essays. Each person sees one card and answers it — keep or pass, a pick, a scale, or a line in their own words. Twelve cards later, you can see their taste from across the room.
They see
- One card at a time, nothing else
- Mostly taps. Words only when you ask
- A pace they control
Lands in your studio
- Every answer, whole
- Each one, as it’s made
- Their own words
02 · The Moodboard
◐ Real reactionsReactions, with reasons.
A board you curate, rated tile by tile. Every score lands in your studio the moment it’s given — with their own words beside it.
They see
- Your curated board, tile by tile
- A 1–10 dial per tile
- Room to react in their words
Lands in your studio
- Every rating, every tile
- Their written reactions, quoted
- The reasons and feelings they pick
03 · The Comparison
◑ One winsA decision, not a guess.
Two directions, side by side, and the person you ask chooses one. That choice is written down before any work begins. No revisiting, no “I never said that.”
They see
- Two directions, side by side
- One choice to make
- A round at a time
Lands in your studio
- The direction call itself
- Every round, in order
- Zero ambiguity, dated
Brought together, when needed, into flows.
A note from you opens the session.
Quick answers to warm up.
Go deeper with a board they rate tile by tile.
Close with a decision, together.
A flow is steps in a row — wire them on the canvas in any order, and Encore checks it’s ready before the link exists. This is one arrangement. Yours can be anything.
Sometimes you need one read, not a session.
encorehq.co/m/moodboard-mk2One tool, one link. A moodboard read before a pitch, a comparison before a call — send just that.
Same studio. Standalone answers land beside everything else they’ve chosen.
No composing required. Pick the tool, get the link, send it.
Put the tools in front of people.
Compose the flow, check it’s ready, send one link. The session runs itself.
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