The tools
Four tools.
One studio.
Questions, moodboards, comparisons, pages — each captures a different kind of truth, and they compose into flows when you need them to.
01 · The Questionnaire
◈ Keep or passTaste, one card at a time.
No adjectives, no essays. Your client sees one card and makes one call — keep or pass. Twelve cards later, you can see their taste from across the room.
The client sees
- One card at a time, nothing else
- Two buttons. Nothing to write
- A pace they control
Lands in your studio
- Every keep and every pass
- How fast each call came
- The visual throughlines
02 · The Moodboard
◐ Real reactionsReactions, with reasons.
A board you curate, rated tile by tile. Every score lands in your studio the moment it’s given — with the client’s own words beside it.
The client sees
- Your curated board, tile by tile
- A 1–10 dial per tile
- Room to react in their words
Lands in your studio
- Every rating, every tile
- Their written reactions, quoted
- The palette their scores pull
03 · The Comparison
◑ One winsA decision, not a guess.
Two directions, side by side, and the client chooses one. That choice — and their why — is written down before any work begins. No revisiting, no “I never said that.”
The client sees
- Two directions, side by side
- One choice to make
- A line for the why
Lands in your studio
- The direction call itself
- The reasoning behind it
- Zero ambiguity, dated
04 · The Pages
◒ Compose & sendWhere their choices become the work.
The visual brief drafts itself from the session. Proposals, strategy pages, and one-pagers compose in the same studio — click anything, type, and send it as a live link. Never an attachment.
Your side: the studio. Click anything on the page and type. Sections drop in already composed, already on-theme.
Their side: a designed web page at a private link — not a PDF in an inbox.
Brought together, when needed, into flows.
A composed page opens the session.
Fast keep-or-pass calls warm the taste up.
Go deeper where the keeps pointed.
Close with a decision, together.
Their choices, synthesized into a draft.
A flow is steps in a row — wire them on the canvas in any order, and Encore checks it’s ready before the link exists. This is one arrangement. Yours can be anything.
Sometimes you need one read, not a session.
encorehq.co/m/moodboard-mk2One tool, one link. A moodboard read before a pitch, a comparison before a call — send just that.
Same studio. Standalone answers land beside everything else the client has chosen.
No composing required. Pick the tool, get the link, send it.
Put the tools in front of a client.
Compose the flow, check it’s ready, send one link. The session runs itself.
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