The studio behind Encore
Built inside
a working studio.
Encore is made by Passionate Pursuit — a software company that grew out of a working design studio. Which means it was built out of a very specific pain.
Studio engagements kept exposing the same problem: a kickoff form the client half-finished, a “what’s your vibe?” call, and a first round that was really just discovery in disguise, billed as design.
The fix wasn’t a better form. It was realizing the client shouldn’t be describing anything at all. They should be shown things, and choose. The studio started running kickoffs that way — and stopped starting blind.
Encore is that practice, made into a product. Not a theory of discovery — a working studio’s actual opening move.
What we believe about starting work.
Taste is recognized, not described. Put real imagery in front of people.
Discovery isn’t you presenting — it’s them choosing, in a session you composed.
“Direction A” ends arguments that “warm but elevated” starts.
Discovery isn’t done when the call ends — it’s done when you can see what they chose, and why.
Its own medicine.
Encore grew from Passionate Pursuit’s own visual discovery practice — the evidence trail on the right is the shape of what a session leaves behind: choices kept, reasons quoted, a decision dated.
Why “Encore”
Kickoff should feel like an opening night — and end with the audience asking for more.
The name is a promise about how discovery should feel: staged with intention, over in an evening, and remembered.
Start your next project the way we start ours.
“It’s the difference between asking someone to describe a song and just pressing play.”
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